{"id":491,"date":"2012-06-26T11:53:23","date_gmt":"2012-06-26T16:53:23","guid":{"rendered":"https:\/\/bluecandlesociety.net\/?p=491"},"modified":"2012-06-22T20:10:10","modified_gmt":"2012-06-23T01:10:10","slug":"another-question-on-the-creative-process","status":"publish","type":"post","link":"https:\/\/bluecandlesociety.net\/?p=491","title":{"rendered":"Another Question on the Creative Process"},"content":{"rendered":"<p>So, these ads you see these days, the ones where well-groomed person in a nice suit stands around and makes an utterly mundane pitch for good or services, while moving their hands around so that someone in post-production can make it look like they are moving some sort of holographic windows interface around.\u00a0 You know the ones &#8211; have a look something like an uglier version of what they used in the movie of <em>Minority Report<\/em>, always feature someone flinging a window to one side with an insouciant gesture &#8211; those.\u00a0 What I want to know is, are these the products of an ad person who thinks they are being clever?\u00a0 The kind of person who, a few years back, thought mentioning &#8220;email&#8221; in a commercial was cutting edge?\u00a0 Or is this a client-driven thing, where someone walks into a meeting and says &#8220;I want the ad to have those cool windows that show everyone stuff about our product, the ones you can sort of see through like the person watching the commercial is actually inside a computer!&#8221; and all the members of the creative team die a little inside?<\/p>\n<p><object style=\"height: 390px; width: 640px;\" width=\"640\" height=\"360\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/VBceT1TkxU4?version=3&amp;feature=player_detailpage\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, these ads you see these days, the ones where well-groomed person in a nice suit stands around and makes an utterly mundane pitch for good or services, while moving their hands around so that someone in post-production can make it look like they are moving some sort of holographic windows interface around.\u00a0 You know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","hentry","category-general-writing-things"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=491"}],"version-history":[{"count":0,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts\/491\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}