{"id":518,"date":"2012-07-17T18:41:10","date_gmt":"2012-07-17T23:41:10","guid":{"rendered":"https:\/\/bluecandlesociety.net\/?p=518"},"modified":"2012-07-17T18:02:40","modified_gmt":"2012-07-17T23:02:40","slug":"bottoms-up","status":"publish","type":"post","link":"https:\/\/bluecandlesociety.net\/?p=518","title":{"rendered":"Bottoms Up!"},"content":{"rendered":"<p>In this week&#8217;s complaint about mis-applied cliches, I&#8217;ll just say that if you&#8217;re giving a presentation about the rollout of a new company-wide, synergistic website system and you want to point out how all the changes were driven by the hoi-polloi of the corporation rather than imposed by the suits in the corner offices, the term is &#8220;bottom-up&#8221; (the opposite of &#8220;top-down&#8221;), not &#8220;bottoms up&#8221; (the opposite of &#8220;not drinking&#8221;).<\/p>\n<div id=\"attachment_521\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-521\" class=\"size-medium wp-image-521\" title=\"bottomUp\" src=\"https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/bottomUp1-300x213.png\" alt=\"\" width=\"300\" height=\"213\" srcset=\"https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/bottomUp1-300x213.png 300w, https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/bottomUp1-1024x727.png 1024w, https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/bottomUp1.png 1121w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-521\" class=\"wp-caption-text\">A figure, which I assume took hours of careful thought, used to explain bottom-up in a marketing sense<\/p><\/div>\n<p>The term &#8220;bottom-up&#8221; is a bit trendy, having started, I believe, in the programming world before being appropriated, as so many things from the programming world are, by MBAs.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Bottoms up&#8221;, of course, has a much older and nobler pedigree.\u00a0 It primarily involves <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-522\" title=\"Bottoms up\" src=\"https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/Bottoms-up-300x219.jpg\" alt=\"\" width=\"300\" height=\"219\" srcset=\"https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/Bottoms-up-300x219.jpg 300w, https:\/\/bluecandlesociety.net\/wp-content\/uploads\/2012\/07\/Bottoms-up.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>drinking, naturally, but the phrase has a nicely salacious flavor to it as well.\u00a0 All of which means that if you use it during a marketing presentation I may giggle.\u00a0 I present this as a public service, since given the aforementioned trendiness of the non-pluralized version I see a lot of potential for confusion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s complaint about mis-applied cliches, I&#8217;ll just say that if you&#8217;re giving a presentation about the rollout of a new company-wide, synergistic website system and you want to point out how all the changes were driven by the hoi-polloi of the corporation rather than imposed by the suits in the corner offices, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-518","post","type-post","status-publish","format-standard","hentry","category-grammar-gripery","category-metaphor"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts\/518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=518"}],"version-history":[{"count":0,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=\/wp\/v2\/posts\/518\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluecandlesociety.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}